Brand Identity

Clearinghouse for Military Family Readiness at Penn State University

Project: Thrive Programs for Parents and Caregivers (thrive.psu.edu) 

Deliverables: Thrive Supplemental and Professional Modules Brand Identity

Process Note: Thrive Program Branding

Working within the established Thrive brand, I designed distinct logos for eight supplemental education modules and three Professional Learning modules, treating the existing identity as a framework so each topic, from Adoption to Applied Neuroscience, had its own character while still feeling unmistakably Thrive. The resulting system now spans hundreds of documents, toolkits, and resources used on military installations, in Penn State Extension, and by the public at thrive.psu.edu.

Indiana University of Pennsylvania-Marketing and Communications

Project: IUP's 2020 Brand Identity Booklet for campus

Deliverables: Designs I created in the rebranded IUP style from 2020. Including designs featured in the brand booklet above. 
All deliverables were used in the 2020-21 IUP marketing cycle.