Print design at IUP meant speaking to a wide range of people at once. Prospective students, current students, parents, alumni, donors, and the surrounding Indiana County community all needed materials that felt relevant to them while staying true to the brand. The work ranged from admissions packets, postcards, and brochures to fundraising one-pagers and department collateral, with the goal of each piece being straightforward: inform the right audience and give them a reason to stay engaged.